ART OF THE LESS.
ORO BLANC
‘I know of no better life purpose than to perish attempting the great and impossible. The fact that something seems impossible should not be a reason to not pursue it. Where would the courage and greatness be, if success was certain and there was no risk.’
– Friedrich Nietzsche
REALITY
We create because reality as it is has never been enough. We aim for what seems out of reach, not to prove anything, but because reaching beyond what is obvious is the only way to truly live.
Freedom is not handed to you. It is built over time through obsession, sacrifice and the refusal to compromise. Our work speaks to those who understand this instinctively, people who do not wait for approval and who choose their own direction even when others do not see it.
WHAT IS VALUE?
Value is everywhere — be it in math, business or philosophy. It defines our lives. It’s the perception of how much we are willing to sacrifice for something, whether it is monetary or emotionally. But why try to define value by rational factors with a system that infinitely prints a perceived “valuable” resource? When you get rid of the emotional attachment to money, real value starts to form. Beyond logic and beyond reason you finally see the true worth of something.